Stories from middle America

Along with one day having a two car garage, a sunroom (or covered porch) is on my dream home bucket list. The combination of a good book, lounge chair, and sipping a glass of wine as sunshine fills my soul with its powerful vitamin D wonder drug, is my idea of heaven.

Since my home doesn’t currently offer either of those amenities, it was a treat working with a lovely client to make her sunroom as cozy as possible.

Unfortunately I don’t have any “Before” photos, but imagine a blank canvas. And now, ta-dah.


This client had just bought her first home, and seeing her excitement with every stage of the design was contagious. She really wanted her sunroom to function as a den where she could also entertain friends.


With hours of sun streaming in the space, I was very aware of the fabrics that we selected since discolored and fading textiles are not awesome. We added a couple of comfortable leather chairs for lazy Sunday hangouts, an indoor/outdoor rug, and a reasonably priced (and vintage-inspired) patterned ottoman. I think the look of the ottoman affords it to age with patina which will continue to that add character to the piece.


Clearly the best of part this room is that hanging rattan chair. It’s super inviting and envelops you as you sit in it. And maybe it’s some innate comfort that comes from swinging or rocking, but that action is incredibly soothing. Oh, and it looks pretty rad.

All photos by Dana Damewood.

The object enthusiast studio

You know those people who can remember everyone’s name, are great with numbers, or have impeccable timing? It’s usually a skill that comes so easily to them, they’re oblivious that it’s basically a super power.

Emily Reinhardt’s super power is style, and it’s most evident in the subtly Bohemian collection of ceramics she designs and produces for her company, The Object Enthusiast.

Follow her Instagram feed, and you’re treated to gorgeous photos of her work and other striking compositions. It’s clear she understands all the little ways that you can imbue your personal aesthetic into aspects of your life and business. And it never feels staged because her styling comes from such an authentic place.

Most likely because she’s an authentic person. She’ll sip on a Miller Lite while glazing gold patterns on a delicate ring dish. She’s honest and open about the struggles of running a small business, yet has confidence when she speaks about her artistic talents and goals. And she’s genuinely rooting for her peers to succeed and for Omaha’s creative community to grow and prosper.

Emily recently moved into a new, beautifully organized studio space at Bench. We popped over for a chat about her thoughts on the “maker movement” and to learn more about her creative process. (And maybe drink a Miller Lite or two.)



COOP: We met via the power of the internet! I was stalking your work on Instagram (thanks to our now-mutual friend Amanda‘s recommendation) and dreaming of a way to get one of your pieces in a project. That’s when I realized you were in Omaha!

How long have you been here and where did you originally call home?

Emily: I love hearing the story of how you found me, Jessica! I’ve lived here for almost two years; I grew up in the KC area and was living in Wichita for about 10 months before I came to Omaha.

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COOP: How did you choose ceramics as your medium? For years it seemed like ceramicists didn’t get the same kind of love as painters or photographers. Lately, I’ve felt a big push to celebrate work like yours. Do you think it’s because your pieces are functional as well as beautiful? And is that why cities are beginning to focus on their “maker” communities?

Emily: I discovered ceramics when I took my first class in 2008, basically just to fulfill a three-dimensional design requirement for my art education major. I received some mild praise from a professor, and when he left the room, my instructor was so excited. She told me that he never says that to anyone and that I should change my major to ceramics. I think I went to the office right after class to make the switch — I might have even left class early to do it.

I think so many people are torn between the “art versus craft” debate, and a lot of people don’t agree on where ceramics belongs. I am happy to be called a maker — I want my goods to be lived with. I never picture them on a pedestal in an all-white gallery. I think people are finally starting to focus on building up a collection of objects that they can live with. Fine art isn’t accessible to everyone, but a lot of times pottery can be.

5D3_6821 The Object Enthusiast COOP | The object enthusiast

COOP: Tell me a little about your creative process?

Emily: I am hit with new ideas at any time. It’s usually just a thing that I usually live with that I picture to be designed differently. Whether it’s a planter or a salt shaker or an incense holder. Some ideas take longer than others to figure out; it rarely happens on the first try. But I’m not a sketcher. I hate to draw because I don’t think I’m very good at it. I usually just dive right in with an idea and try to build one right away. Sometimes it comes out right, other times it needs a few adjustments. Lately I’m trying really hard to push myself away from just white and gold objects. I can’t help but love that combination.

COOP: What does a typical work day look like for you?

Emily: A work day usually starts around 6:45. I walk the dog, make coffee, hopefully breakfast, and I’m usually at the studio around 9. Each day is a little different. Some are devoted to computer work and shipping orders, other days are all about making or glazing or something else. The dirty, clay-filled days are my favorite.

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COOP: What is the biggest business mistake you’ve made?

Emily: I’ve had a handful of “oops” moments, and I learn so much from them. But they’re awful. Last year, I definitely got myself in trouble with saying “yes” too often. I would get caught up with requests for my work and feel totally flattered and excited, and I over-committed myself BAD last year. I overdid it with wholesale orders and shows and “made-to-order” items in my shop around the holidays. Burnout wasn’t something I was expecting to feel so early on in my career. It left me scrambling for new ideas and feeling uninspired. I made some changes and still catch myself getting overwhelmed at times, but I knew I didn’t want to get back to that place of feeling uninspired.

the object enthusiast studio

COOP: As much as I love the idea of “follow your passion, and the money will come,” that’s not always what happens. What’s one concrete piece of business advice you’d give to someone looking to turn their passion into profit?

Emily: I know that I am never done learning. About my business, my craft, my purpose . . . all of that. I think one of the best things we can do is to keep allowing ourselves to learn more. Invest in opportunities that broaden your perspective, that help you grow and develop and pick up a new skill or talent. When I think about the things I don’t know yet, I catch myself looking forward to what will be different in five or 10 years. What will I be really good at then? What new skill will I have picked up? What will I know?

All photos by Heather and Jameson

Typically when one visits a friend’s house, they don’t enter into an obstacle course of unfinished renovation projects. That is, unless you visit my house. I welcome you with a myriad of hot messes: unfinished paint jobs, plenty of loose door knobs — you might get stuck in my bathroom, lucky you!


Speaking of my bathroom, it has looked like this for about… oh, maybe six months. Honestly, maybe even longer. Who can keep track anymore? The point is that I have subjected my friends and family to this state of affairs for way too long.

In my defense, I’m not a scatterbrain. I do have the ability to finish tasks. I continually help clients get to lovely and finished spaces. But when it comes to my own house, I have a harder time with commitment. That might be one of the hazards of the job since I’m constantly trying to stay current while also timeless with designs. Or it could be that after designing for others all day, all my creative juices are spent.

But times, they are a changin’. I’m finally getting the ball rolling on my main bath renovation.


The first stage to any design Birdhouse does is to create a vibe board. We scour online resources for inspiration images to help visually communicate the proposed design direction. We do it to speak the same language since not everybody’s “contemporary” or “Bohemian” is the same. We give those descriptions context in a setting with images.

My house was built in 1940, so I want my bathroom to be classic but still a little edgy. I plan to go with black, white, gray, mixed metallics, a little wood and a pop of green.


After we get on the same page with our clients, we create a game plan mood board. This is a collage of all the room ingredients that we’ve settled on.

My main bath is pretty small, which means I don’t have room for a large vanity. To help with storage, I selected a brass medicine cabinet combined with a small shelf to hold toothbrushes and other items. The mirror needed clearance to open, so I found a really cool tube wall sconce for overhead lighting. And finally, I want to use this indoor/outdoor striped fabric for a custom, extra long shower curtain.

I’ve ordered the light and mirror and plan on installing those within the next couple weeks. I plan on keeping the momentum going and hopefully complete the renovation by midsummer.

Next, it’s time to complete some room renderings to showcase what the space will look like in a few months.

Stay tuned!

Matt Carlson

Photo via Mike DeKay for Grain & Mortar.

I certainly think one should have confidence in the work they produce, but if ego drives you more than authenticity, it’s usually pretty noticeable. So it’s always such a treat when really talented people also happen to be genuinely kind and gracious individuals as well. That couldn’t be more true when you’re talking about Omaha artist and graphic designer Matt Carlson.

I’ve worked with Matt on a couple of projects over the last few years. Most recently we collaborated on a set of limited edition prints for sale at the newly opened hutch store in Midtown Crossing. Fabulous to work with as well as an inspiring graphic designer at local studio Grain & Mortar, he agreed to do a little Q & A with me so I could introduce him to you guys!

midwest-made “Midwest Made” holiday letterpress coasters from Grain & Mortar.

COOP: Where are you from originally? Are you Midwest Made like your company boasts?

Matt: I am from Omaha. I’ve lived here all of my life. So yes, I am Midwest Made! My family has a lot of roots in the Midwest as well. So I guess it’s in my bones, baby! At Grain & Mortar, there’s this great sense of honoring these Midwestern values that we’ve grown up around or experienced from living in this area of the country. They (G & M) have been cultivating and crafting this really rich, industrial Midwestern aesthetic for many years, so it’s been fun for me to acclimate to that sort of vibe and experience how it permeates the studio and the work coming out of it. It’s pretty cool.

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COOP: What do you feel is the biggest difference between fine art and graphic design? It’s all art, but how does it feel working with a computer more than getting your hands dirty?

Matt: I think working on the computer is the biggest difference for me personally. I really have grown to love it, but for a while I thought that I would never get much out of it. Once I got to know the design programs that I now use everyday, it was a real lifesaver in terms of process.

I feel like I carry a strong background in drawing and painting into the design and illustration work I do, but yeah, the tactile experience of getting down and dirty with the materials is definitely gone. (For now at least!)


COOP: How do you think you arrived at your personal style? Your illustrations and graphics have a fluid and somewhat quirky sense to them. Would you consider that accurate?

Matt: Probably just many years spent toiling away at different drawing and painting styles and experimenting with different materials. And being influenced from a young age by weird graphics and illustrations. Whether that be from skateboarding, cartoons, comics, pogs, streetwear, graffiti magazines, etc. In general, just a mix of ephemera from a lot of the subcultures I grew up on that had an influence on me. And I’ve always loved print… I just love paper and things printed on paper. So I get a lot of inspiration from found printed matter, and I think that has influenced my work in a lot of ways too. So yeah, I guess I would consider that accurate, that my work is “quirky,” but to me it’s just normal. I don’t see it as that weird, but I hear that a lot from other people, and I see where they’re coming from.

eyeball illustration

COOP: What does your creative process look like?

Matt: Working in a design studio now, my creative process is a lot more collaborative and diverse in a lot of ways depending on the project at hand. Well, it’s a lot different now that I mostly work on a computer, but normally I try to force myself to do as much preliminary sketching as I can. Then I take a picture or scan it into the computer and start building out shapes and layers in Illustrator. Sometimes it feels more natural to just start designing on the computer and bypass any sketching, so that happens a lot too. I really enjoy texture and the surface quality of imagery, so adding that is usually an important part that comes toward the end.

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Limited edition prints styled by Birdhouse at hutch store. Photo via Dana Damewood Photography.

COOP: How did you arrive at the concepts for your limited edition prints featured at hutch?

Matt: Jessica reached out to me, and said she was looking for some local artists and craftspeople to create work for the new hutch store that was reopening in Midtown. I was really stoked about being asked to be a part but didn’t really want to show any old drawings or paintings at the time. So I thought it might be a great opportunity to do some screen prints.

We (me, Jessica, and Brandon) kicked around the idea together for a bit, figured out some of the logistics, and then I just started to think about the space and the type furniture and accessories coming out of the shop. That helped get the ball rolling in terms of style; sort of going for a more retro vibe that had some influence from midcentury modern graphics and design. I bounced some of my initial ideas off Jessica and just started working on the series. The idea for Still Life came first, and from there we crafted the idea that each poster would have the theme of “life” in it. We wanted there to be some overlap within the pieces, but collectively didn’t want it to feel so much like a “series.”


COOP: Choose between these:

Beer or whiskey?
Matt: IPA. All. Day.

Leather or suede?
Matt: Leather

Punk rock or classical?
Matt: Classical

Pizza or hamburger?
Matt: Pizza. It’s just the best.

Money or power?
Matt: Definitely not power. So money!

Getting up early or staying up late?
Matt: Sleeping in.

That’s Matt Carlson from Grain & Mortar, everybody! Go check out his website at Plaid Mtn to see more of his fabulous work.