You know those people who can remember everyone’s name, are great with numbers, or have impeccable timing? It’s usually a skill that comes so easily to them, they’re oblivious that it’s basically a super power.
Emily Reinhardt’s super power is style, and it’s most evident in the subtly Bohemian collection of ceramics she designs and produces for her company, The Object Enthusiast.
Follow her Instagram feed, and you’re treated to gorgeous photos of her work and other striking compositions. It’s clear she understands all the little ways that you can imbue your personal aesthetic into aspects of your life and business. And it never feels staged because her styling comes from such an authentic place.
Most likely because she’s an authentic person. She’ll sip on a Miller Lite while glazing gold patterns on a delicate ring dish. She’s honest and open about the struggles of running a small business, yet has confidence when she speaks about her artistic talents and goals. And she’s genuinely rooting for her peers to succeed and for Omaha’s creative community to grow and prosper.
Emily recently moved into a new, beautifully organized studio space at Bench. We popped over for a chat about her thoughts on the “maker movement” and to learn more about her creative process. (And maybe drink a Miller Lite or two.)
COOP: We met via the power of the internet! I was stalking your work on Instagram (thanks to our now-mutual friend Amanda‘s recommendation) and dreaming of a way to get one of your pieces in a project. That’s when I realized you were in Omaha!
How long have you been here and where did you originally call home?
Emily: I love hearing the story of how you found me, Jessica! I’ve lived here for almost two years; I grew up in the KC area and was living in Wichita for about 10 months before I came to Omaha.
COOP: How did you choose ceramics as your medium? For years it seemed like ceramicists didn’t get the same kind of love as painters or photographers. Lately, I’ve felt a big push to celebrate work like yours. Do you think it’s because your pieces are functional as well as beautiful? And is that why cities are beginning to focus on their “maker” communities?
Emily: I discovered ceramics when I took my first class in 2008, basically just to fulfill a three-dimensional design requirement for my art education major. I received some mild praise from a professor, and when he left the room, my instructor was so excited. She told me that he never says that to anyone and that I should change my major to ceramics. I think I went to the office right after class to make the switch — I might have even left class early to do it.
I think so many people are torn between the “art versus craft” debate, and a lot of people don’t agree on where ceramics belongs. I am happy to be called a maker — I want my goods to be lived with. I never picture them on a pedestal in an all-white gallery. I think people are finally starting to focus on building up a collection of objects that they can live with. Fine art isn’t accessible to everyone, but a lot of times pottery can be.
COOP: Tell me a little about your creative process?
Emily: I am hit with new ideas at any time. It’s usually just a thing that I usually live with that I picture to be designed differently. Whether it’s a planter or a salt shaker or an incense holder. Some ideas take longer than others to figure out; it rarely happens on the first try. But I’m not a sketcher. I hate to draw because I don’t think I’m very good at it. I usually just dive right in with an idea and try to build one right away. Sometimes it comes out right, other times it needs a few adjustments. Lately I’m trying really hard to push myself away from just white and gold objects. I can’t help but love that combination.
COOP: What does a typical work day look like for you?
Emily: A work day usually starts around 6:45. I walk the dog, make coffee, hopefully breakfast, and I’m usually at the studio around 9. Each day is a little different. Some are devoted to computer work and shipping orders, other days are all about making or glazing or something else. The dirty, clay-filled days are my favorite.
COOP: What is the biggest business mistake you’ve made?
Emily: I’ve had a handful of “oops” moments, and I learn so much from them. But they’re awful. Last year, I definitely got myself in trouble with saying “yes” too often. I would get caught up with requests for my work and feel totally flattered and excited, and I over-committed myself BAD last year. I overdid it with wholesale orders and shows and “made-to-order” items in my shop around the holidays. Burnout wasn’t something I was expecting to feel so early on in my career. It left me scrambling for new ideas and feeling uninspired. I made some changes and still catch myself getting overwhelmed at times, but I knew I didn’t want to get back to that place of feeling uninspired.
COOP: As much as I love the idea of “follow your passion, and the money will come,” that’s not always what happens. What’s one concrete piece of business advice you’d give to someone looking to turn their passion into profit?
Emily: I know that I am never done learning. About my business, my craft, my purpose . . . all of that. I think one of the best things we can do is to keep allowing ourselves to learn more. Invest in opportunities that broaden your perspective, that help you grow and develop and pick up a new skill or talent. When I think about the things I don’t know yet, I catch myself looking forward to what will be different in five or 10 years. What will I be really good at then? What new skill will I have picked up? What will I know?
All photos by Heather and Jameson